Noble idea. I love the concept of a beer serving restaurant organizing cycling club and event.
By becoming a member of the cycling club, one get a free water bottle, food voucher, monthly complimentary breakfast, and discount on their cycling kits.
And they will invite cycling legend who come in town to give talk to the members.
All of these in a beer serving restaurant. Did I mention that they have beer? Good Belgium beer?
Souled-Out, you hear that? You should do this. Imagine the new customer it will bring you? I will be the first member, in fact, I will volunteer to do for you, just feed me Guinness and your deep fried chicken wings.